Replay opened its 500 sqm flagship store in Beijing, marking the brand’s first step into China. Designed by the architectural firm of Michele De Lucchi, the Replay Magic Table merges display and interaction and serves as the ground floor’s centrepiece.
Through a keen use of color and lighting, the space aims to explore the relationship between art, matter and the senses while multimedia interfaces invite customers to discover and interact with the Replay world in a distinctive and original way.